.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as familiarized to snagging billions in equity capital every year, have actually reared nearly $360 thousand thus far this year, putting it on track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That lag is because of market concentration, increased governing stress, and also economic uncertainties.ADWEEK talked with 5 VCs who remain to acquire adtech providers, even with these problems, regarding what they are seeking as well as what they stay clear of. Probably unsurprisingly, these clients are targeting chances in privacy-focused technologies and also industry-specific areas such as connected TV.