.2Performant, a Romanian innovation and associate advertising and marketing options firm, announced on Monday, September 9, at the Bucharest Stock Exchange, that it plans to acquire the Profitshare associate networks in Romania and Bulgaria from Conversion Advertising And Marketing. Simultaneously, Dante International, the owner of eMAG, will certainly become an investor in 2Performant.On September 6, 2Performant’s Board of Directors wrapped up an initial arrangement to obtain the Profitshare.ro as well as Profitshare.bg associate systems owned through Conversion Advertising And Marketing S.R.L. and Transformation Advertising And Marketing EOOD.
The agreement outlines the principles of the transaction as well as is actually not officially binding, corresponding to the business press cited by Economedia.The function involves the transmission of the Profitshare organization lines from Transformation Advertising and marketing S.R.L. and also Conversion Advertising EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A.
(large number investor of Sale Advertising S.R.L.) are going to become part of your business transmission deal as a surety.” The moment the Profitshare purchase is actually completed, our company will certainly increase our present ability and also diversify our customer collection in both Romania and also Bulgaria. Our company still possess a few vital steps to accomplish, however I am confident that the staffs involved in the transaction on both sides will definitely handle to complete all of them effectively. Our experts will reveal our post-acquisition plans after wrapping up the purchase according to the ultimate agreement,” stated Dorin Boerescu, Chief Executive Officer and Founder of 2Performant System.The purchase price is actually RON 4.3 million, and also are going to be actually spent 55% in money as well as forty five% in 2Performant allotments with a financing rise..” 2Performant is actually a youthful and vibrant company along with values that resonate with us.
We assume that, after the deal is completed, the Profitshare organization combined along with 2Performant will certainly provide better worth to its own clients,” stated Tudor Manea, General Supervisor of Dante International SA.2Performant also keeps in mind that many measures remain to finish and wrap up the transaction, including the effective conclusion of the due diligence analysis through 2Performant.Profitshare was actually released in 2012 as well as presently possesses a profile of 250 partner programs (consisting of the eMAG team) in Romania and also Bulgaria.radu@romania-insider.com.( Photo resource: the provider).